When you visit or shop with us online using our web site, including www.valerelondon.co.uk, we collect information about you or your use of those web sites. This information falls into three categories: Customer Information, Usage Data and IP Address Details. Depending on the category, the information may be considered to be personally identifiable information.
Customer information is information you explicitly provide to us when you make an online purchase or you sign up to receive our newsletters, including your:
Customer Information can usually be used to identify you.
Whenever you use our web sites, or any other web site, the computer on which the web pages are stored (the Web server) needs to know the network address of your computer so that it can send the requested web pages to your Internet browser. The unique network address associated with your computer is called its "IP address" and is sent automatically each time you access any Internet site. From a computer's IP address, it is possible to determine the general geographic location of that computer. We do not keep a long term record of the IP addresses from which you access our site except where you have specifically provided us with information about yourself, for example, when you make a purchase, in which case we may record your IP address for security purposes.
Usage Data includes general information about how you interact with our web pages and web sites. This is collected using cookies (or similar technologies) placed by us and others (see ‘Who the information is shared with’ below). Cookies are small pieces of data sent from a website and stored in a web browser, and which may assign an anonymous identifier to the user. Usage Data includes:
We use your Customer Information for processing and filling orders placed by you, directly marketing our products, delivering our newsletters to your mailbox, and other activities involved in the day-to-day business operations of VALERE LONDON.
We use Usage Data to assist us in understanding the online behaviour of our customers, which helps us to focus our marketing activities and improve the service we provide on our web sites, which, in turn, helps us to grow our business.
Using web analytics services on our web sites enables us to measure, collect, analyse and report on Usage Data for the purposes of understanding and optimising customers’ experiences on our web sites.
Geographical location information contained in the Usage Data enables us to tailor your experience on our web sites by displaying different content based on your location, such as local currency and pricing, local advertising offers, and content in your preferred language.
Usage Data is either collected directly by or disclosed to those other providers during the course of a session on our website, and during advertising or marketing campaigns.
We share Usage Data with a number of other parties for a range of purposes, including to:
We share Customer Information with providers directly involved with online transactions (e.g. PayPal), or when you have opted in to receive direct marketing activity.
Please note that we do not respect the Do Not Track setting available in your web browser.
You can contact us to request access to the Customer Information, and any other personal information, that we may hold. We will respond to your request within a reasonable period and provide you with access, except in certain limited circumstances. You may request us to correct any personal information that is not accurate, up-to-date, complete, and relevant or is misleading, and we will change it where reasonable to do so.
For further information about access and correction, or if you have any complaints or concerns about how we manage your Customer Information or Usage Data, please contact us at the details provided below.
If you no longer wish us to use your Customer Information, Usage Data or IP Address Details for certain purposes, you can do any or all of the following:
If you do opt out of receiving communications directly from us, we will no longer use your information for those purposes. If you disable cookies in your web browser, or delete existing cookies, our web sites may not work properly and your experience with our web sites will be less personalised and may make your shopping experience less enjoyable. Deleting existing cookies from your web browser may also cause it to lose recorded information for other web sites, such as previously used usernames and passwords.
Your withdrawal of consent for us to use your information for certain purposes may mean that we can no longer provide our services to you. For example, many of the services of the other providers referred to above, such as PayPal Inc., are integral to our online sales model, and any refusal to disclose Customer Information is likely to prevent us from being able to complete online transactions with you.